You may be wondering: Anna who? Let's find out.

Born in Russia, I stayed there till age 13, learned Russian in that time, moved to Germany, went to school, graduated, went to University, left and started my life. That is where it gets exciting.

Like in a story the journey is its own reward. So let's see where it all started. The first steps, the small ones, the big ones, the jumps and the leaps.



Gastronomy. The thing I did while studying and the thing I did after studying, in the meantime graduating as a Management Assistent in Hotel Business and working for two years in high quality Hotels where a mistake might cost you your life. Not literally, but you know: it's a tough business.

Among others I worked in Hotel Königshof in Munich. After a year I couldn’t do it any more: I needed an intellectual challenge.

Then I finally moved to the Online World. Who thought being a nerd would be my thing.



MeinProspekt gave me the opportunity to gain experience in a variety of positions of an online agency. But it all started with a simple position as a team assistant with a basic task of helping my colleagues manage the marketing material of many high profile merchants such as IKEA, Media Markt, McDonalds, Real, Rewe, Edeka, Saturn & Tengelmann. And so I did. In fact I did it so well that I became the lead with employee oversight, supervising five employees. In just half a year.

But I was still thirsty for more. I figured out a way to increase the click-through rate on our brochures. That responsiblity was thus handed to me. I took that opportunity. And in the process became a Campaign Manager.


JANUARY 2013 - JULY 2014

With this position my range of tasks grew. As did my responsibilities. While I continued leading the content division, I was also heading the campaign management, which meant overseeing the KPIs, reporting them directly to the CEO and suggesting our next steps.

Balancing all of those tasks required me to have a deep understanding of the technical implementation of our platforms. And since being a campaign manager required me to work closely with the sales division, I understood both the technical possibilities and the clients wishes. Thus I was the go-to person regarding technical inquiries. What I learned was that the clients kept demanding technical progress, but my colleagues were bound by the old technical implementation. So I took it upon myself to work out a concept and plan out the necessary stept to improve our system. At the same time, we were introducing SCRUM into our workflow, and I began the process of becoming a project manager. And more specifically: a product owner.



Improving technical systems for flexibility and efficiency. Rethinking old processes and streamlining established tools. Putting a big focus on usability and user experience and in the end: seeing a delighted user, whether it be one who is using one of our apps and services or a colleague next to me getting some work done with vastly improved tools - that is what drives me. And it was a long road to realize what my passion is. But I found it.

Especially with the introduction of SCRUM I got to experience first hand the positive influence of an agile workflow on our productivity.

After the company got sold, and eventually shut its doors, I immediatly got myself certified as a Product Owner and SCRUM Master, deepening my knowledge in areas such as writing good User Stories and organizing the necessary meetings. And started looking for my next challenge. Still fascinated by technology, I chose Plan.Net Technology.



At Plan.Net Technology I've had the opportunity to improve and extend my technical knowledge, particularly in web and app development. By closely collaborating with the development team and the hosting department I've had the chance to learn from a variety of challenges, while managing a variety of teams around the globe.

Most projects were done with our Romanian development branch. Via Skype and occasional in person meetings in Romania I managed the development of an Android App, Mobile Games and Microsites for the internal branches of clients such as Lufthansa, Miles & More and Emmi Caffe Latte.

Personal challenges were set by my supervisor to increase my technical knowledge, such as setting up a virtual box, installing a Linux fork and implementing an Apache Server and a MySQL Database, in order to be able to programm in PHP. Those challenges have awoken my interest in more than just the tasks at hand: I started programming on my own.

And now you’re looking at one of my own creations. I began learning Swift and am currently in the process of developing my first iOS App.



I am currently the IT consultant for the car insurance service of Allianz through the Demirtag Consulting GmbH.

Understanding and taking care of the complexities of this service reignited my passion: caring about one product and improving it far beyond what it is.

Unfortunately the nature of my consultancy is so that I will be switching responsibilities and products rather often.

Why did I create this site? Because I am grateful for the things I have learned in my various endeavors and the opportunity to work with great people. But my future is not located in an agency, working on multiple products and never really having the feeling of ownership or any real care for the future of the product. My future is much like my heart: bound tightly with one product. One product that I can improve beyond what it is, that I can make insanely great.

Why did I create this site? Read on to know what's next.